There's a tension between the flashy, venture-backed sharing economy companies gracing the cover of glossy magazines, and the pure-of-heart collaborative consumption community -- the original sharers, barterers, car-poolers, and couch surfers that feel the term has, of late, been co-opted and perverted with money-hungry capitalism.
One company that's mostly stayed out of that debate is LiquidSpace. The company may have done that by not trying to align itself with every list, feature, and press mention related to the collaborative consumption.